We recently exhibited and ran a workshop at the annual Children & Young People Now show held at Earl’s Court London. It was an action packed two days with over 3,000 delegates from a wide cross section of the children, families and youth sector.
Our focus for the event was how to ‘Communicate Positive Activities’- and it would seem that this is a pretty hot topic! Communicating in an interesting, relevant and enticing manner; engaging young people in the activities & services you have to offer is as diverse as the individuals themselves.
We ran a workshop at the event to explore this subject in more detail; we fed back the results of a small online survey we ran in the weeks running up to the show. [thank you to all those who completetd it!] Whilst nearly 50% of the public sector use their general website to promote services for young people encouragingly just over 40% stated that they had a specific young peoples site.
Hard copy promotional materials such as posters/newsletters & brochures are still the prominent medium with 78% of the publc sector using these to promote their positive activities with schools and Youth outreach workers being used as the main outlet for the promotion of services.
The answers that begs the questions is although these channels might be in place… how effective are they? Do young people know about them? Do they use them? and do they offer genuine support in their day to day lives? These are all questions that we are really interested in and in our work we look to explore these and find the channels that can meet these outcomes.
If you have areas of best prcatice or are challenged with this subject we’d love to hear from you.
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