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Delivering extended free entitlement

From 2010 all LAs are required to provide all 3 and 4 year olds with 15 flexible hours of early education. Currently they provide 12.5 hours (apart from the Pathfinder authorities who are already providing this, such as Peterborough). As a first step, they have to make this available to the 25 per cent most disadvantaged 3 and 4 year olds from September 2009.

This change in free entitlement means that key groups need to be informed of the changes and given an opportunity to understand the implications and benefits. Opportunity Links has been commissioned by Cambridgeshire County Council and Southend Unitary Authority to develop, produce and manage the dissemination of materials to support the first phase of the extended free entitlement by September 2009, putting plans in place to support the roll out across both areas by 2010. The project involves developing and implementing a communications strategy, including developing the capability of LA staff to deliver the plan to its conclusion.

Key audiences for this project are:

  • parents, who need to have a better understanding of their of their statutory entitlements, options and benefits; 
  • childcare providers, who need to understand the local authorities’ policy and plans, the implications for their provision and how they can be involved; 
  • and LA staff so that they can deliver the remainder of the communications plan.
We will be producing a range of tools and material for each of these audiences across online and offline media. The project runs until the end of March, and we look forward to sharing some of the learning as it progresses.

Posted in News. Tagged with , .

By Alyson Luff
January 19, 2009

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